Meat-Free Divas Rejoice!

Beyoncé recently announced that she is partnering with her trainer, Marco Borges, to launch vegan meal delivery service.

Named 22 Days Nutrition after the psychological principal that it only takes 21 days to make or break a habit, the company will offer healthy plant-based, gluten-free, non-GMO meals delivered to your door step. According to the company’s website, their goal is to “help everyone get to the 22nd Day—and achieve a major breakthrough.”

Beyonce QuoteBeyoncé’s interest in vegan food may have started back in December of 2013, when she and husband Jay-Z famously challenged themselves to a 22 day vegan cleanse. The cleanse was inspired by Borges, a vegan, world-renowned exercise physiologist, and the founder of 22 Days Nutrition.

“I am so grateful that I took the challenge and credit Marco with leading by example,” Beyoncé said in a statement quoted in Time Magazine online. “He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can.”

Ordering meals through 22 Days Nutrition makes eating meat-free simple, but you don’t have to sign up for the program to enjoy the energy and radiance that come from a plant-based diet.

According to a note written by Jay-Z when announcing that he and Beyoncé were embarking on the original 22-day vegan challenge, the idea started when a friend challenged him to embrace a “plant-based breakfast” every day.

Want to see what the buzz is all about? Sign up for Meat-Free Lunch pledge and you too can enjoy plant-based foods every day!


Photo Credit: Jason Merritt/Getty Images